Doch Achtung, hier kann man sich auch schnell verlieren. Man kann nie alles erfassen. Hier hilft es, dir eine feste Frist für den Abschluss deiner Recherche zu setzen, um dann zur nächsten Phase überzugehen.

Wie bereits erwähnt, verläuft der Double Diamond Prozess nicht unbedingt linear. So oder so wird der Moment kommen, an dem du auch in einer nächsten Phase nochmals recherchieren kannst und musst.

Es ist jedoch hilfreich, sich von Beginn an Vorgaben zu machen, wann welche Phase starten und wann diese abgeschlossen werden soll. Du wirst merken, dass durch das gesammelte Feedback viel mehr Probleme aufgezeigt werden als in deiner vordefinierten Problemstellung.

In der zweiten Phase sind vor allem Research-Methoden hilfreich, mit denen die Problemstellungen eingegrenzt und Ziele definiert werden können, um das Problem anzugehen.

Priorisierung ist das oberste Gebot — In der ersten Phase war es wichtig, so offen wie möglich zu sein. In dieser Phase ist das genaue Gegenteil gefragt: Hier musst du so pragmatisch wie möglich sein.

Gefährlich wird es, wenn du versuchst, mehrere Probleme in eine Definition zu packen und die Lösung zu einer eierlegenden Wollmilchsau mutiert.

Fokus und Klarheit sind die wichtigsten Ziele am Ende dieser Phase. Eine klare Definition des Problems hilft dir, deine Lösungsansätze in der nächsten Phase einzugrenzen.

Alle Bereiche, die du in diesem Prozess nicht abdecken kannst, kannst du natürlich als Ausgangslage für weitere Projekte verwenden.

Damit gehen diese nicht verloren. Sei also diszipliniert, und konzentriere dich auf das vielversprechendste Problem, das du identifiziert hast.

Durch Brainstorming, Ideation und Workshops mit deinem Team oder sogar mit deinen Usern generierst du unterschiedliche Ideen, die als potentielle Lösung dienen.

Contact Us Design Council. Get directions. Email : info designcouncil. Follow us Twitter LinkedIn Facebook. Feature What is the framework for innovation?

Design Council's evolved Double Diamond. Share on facebook Share on twitter Share on linkedin Share on print Share on email.

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Get up to 1,, Free Chips. Welcomes players from. In fact, creative people are encouraged to go back and forth between these stages in order to fully understand what the problem is and how they can either solve it , or improve on an existing solution.

The very first stage of the Double Diamond model consists of learning more about the different variables that affect the problem and its possible solution.

The objective of this stage within the Double Diamond model is to identify and contextualize the actual problem or opportunity.

Think of it like an expedition to map out the playing field. Normal activities in this stage include market research and user testing.

There is a catch, however: all this digging is going to bring in large amounts of information. Knowing how to manage and organize this information is crucial.

The Council notes that successful companies tended to get their designers closely involved in the research process, bringing the design team face-to-face with users.

Starbucks makes for a great example: company policy dictates that any designer is to spend a month working as a barista in any of their venues before designing anything.

This submerges people in the design context and clarifies the problem at hand, while promoting multi-disciplinary cooperation.

A win-win! After gathering all that data in the first stage of the Double Diamond model, you come to the definition stage. The British Design Council found that many companies sent their findings from stage one to top management for an official corporate sign-off, which it considered to be jumping the gun.

This initial strategy guides the execution of a solution, but strategy is never complete. A strategy should adapt when we make new discoveries.

Instead, the focus should be on the desired outcomes or impact to achieve. We know what to achieve, and by exploring and validating options, we find the best ways to succeed.

This is a divergent and iterative activity. Details and requirements have not been defined — instead, the right solution is discovered.

As we gain confidence in the solution, exploration gives way to engineering. The opportunity here is two-fold.

First, a working solution delivered to market. Second, we gather real market feedback. As a result, our understanding deepens, and new discoveries influence an ever-changing strategy.

Software engineering is not merely execution of a plan, it also defines strategy.

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Double Diamond ist der Name eines Designprozessmodells, das vom British Design Council populär gemacht und an das von der ungarisch-amerikanischen Linguistin Béla H. Bánáthy vorgeschlagene Divergenz-Konvergenz-Modell angepasst wurde. Es. Mai · Lesezeit: 9 min. Wie du mit dem Double Diamond Prozess lernst, nutzerzentriert zu arbeiten. In diesem Artikel zeige ich dir auf, wie du und dein. Ziel der Methode: Eine konkrete Lösung entwickeln. Das Modell des Double Diamond wurde ursprünglich als Gestaltungsprozess für Designer entwickelt, kann. Der Double Diamond ist eines der zwei populärsten Prozessmodelle aus dem Innovationsansatz Design Thinking. Dabei handelt es sich um.

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